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VITACOST

Lead Social Designer · 2017–2026 · Kroger-owned health & wellness retailer
I lead social brand design at Vitacost, where I've shaped the visual voice across Instagram, TikTok, Pinterest, and email for 8+ years. My work spans the full system: brand guides and influencer program (proprietary, available on request), seasonal campaigns, packaging design, and paid social. I'm the person who decides how Vitacost looks when you scroll past it — and how to make sure you don't.

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Yes, I work in social, but I keep my own presence pretty low-key—so no Insta-judging! Some of the best moments in life are the ones I don’t post.
  • Instagram

© 2025 Alexandra Pinard Design

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