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ESSENTIA
Sole Designer · 2015–2017 · Premium mattress & sleep brand
At Essentia, I owned the visual rebuild from screen to storefront: ground-up website redesign, packaging system for new pillow and sheet lines, steady regular email and print campaigns, and even spatial design work for new showroom interiors. A rare project where the brand needed to translate cohesively across digital, physical product, and built environment.
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