Freelance
Independent Designer · 2010–2017 · Selected client work
A decade of independent and contract work across hospitality, wellness, food, and nonprofit. Two threads: agency contract work for Think Shop, designing campaigns for top West Palm Beach restaurants, and standalone identity work for small businesses across South Florida.
Hospitality Email
ThinkShop Agency
South Florida's restaurant scene is competitive, loud, and completely unforgiving. Every brand is fighting for the same Friday night reservation and the same Saturday scroll. The work has to stop someone mid-swipe and make them hungry before they even realize what happened.
Through ThinkShop I designed email campaigns, paid digital ads, and bar cards for some of South Florida's most beloved dining destinations — Rocco's Tacos, City Oyster, City Cellar, Grease, Pistache, Grato, and The Regional among them. Each brand had its own personality, its own customer, and its own story to tell. My job was making sure the creative matched the energy of what was happening inside the restaurant — and made people feel like they were already there.
Bar cards, email headers, social ads — the full range of what keeps a hospitality brand visible,
relevant, and booked.
Bar Cards
Paid Ads
Branding
Tip to Tail + Nu You
Two brands that needed full branding direction before launch
Logos
